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Welcome to a one-of-a-kind diamond jewelry shop. There’s a reason why we’re one of the best places to buy diamonds and engagement rings: we show you everything, like pricing, markups, and the stuff other online jewelry stores don’t want you to see. There are no hidden fees or surprises with this comprehensive online jewelry store experience—just total clarity so you know exactly what you're paying for. Nothing makes us happier than helping couples pop the question. 

But we’re not just an engagement ring store. We’ll help you find the perfect wedding ring to say “I do,” diamond earrings for your anniversary, or pendants just because. After all, everyone deserves to sparkle.


Ritani Preview Showroom where you would view your lab diamonds.
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Tired of screen time? Ritani isn’t just an online jewelry store. Whether you’re buying a loose diamond, engagement ring, or fine jewelry piece, you can preview it with one of our Diamond Pros at a location near you for all orders over $1,500. There’s zero pressure to make a purchase—if you don’t like what you see, you can walk away with zero charge. We offer this free preview service because we want you to feel 100% certain about your selection. 

Design Your Own Jewelry

Create custom diamond studs, bespoke pendants, or unique engagement rings that reflect your style. Choose from a wide range of settings, stones, and designs to craft one-of-a-kind pieces. Start designing today!

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Free Gemologist Consultations

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Free 30 Day Returns & Exchanges

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Lifetime Warranty

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Frequently Asked Questions

  • What exactly is a lab-grown diamond?
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    ​Lab-grown diamonds are created in a lab using advanced technology that replicates the natural diamond formation process. They look and feel just like natural diamonds because they have the same physical, chemical, and optical properties.

  • Are lab-grown diamonds considered real diamonds?
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    ​Absolutely! Lab-grown diamonds are real diamonds. They have the same sparkle, brilliance, and durability as natural diamonds.

  • How do I pick the perfect engagement ring?
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    Start by considering the 4 Cs: cut, color, clarity, and carat weight. Think about the setting and metal type too. Ritani offers plenty of customization options to help you design a ring that's just right for you.


  • What's the difference between a solitaire and a halo engagement ring?
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    A solitaire ring features a single diamond or gemstone, while a halo ring has a center stone surrounded by a circle of smaller diamonds, adding extra sparkle.

  • Can I design my own engagement ring?
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    ​Yes, you can! Ritani lets you choose the diamond, setting, and metal type to create a one-of-a-kind engagement ring.

  • What's Ritani's return policy like?
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    ​Ritani offers a 30-day return policy. If you're not completely satisfied with your purchase, you can return it within 30 days for a full refund or an exchange.

  • How should I take care of my diamond jewelry?
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    ​Keep your diamond jewelry looking its best by cleaning it regularly with mild soap and water, avoiding harsh chemicals, and storing it in a soft cloth or jewelry box when you're not wearing it.

  • Does Ritani offer payment plans?
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    ​Yes, Ritani has financing options available through their partners, so you can pay for your purchase in manageable installments.

  • What kind of certifications do Ritani diamonds have?
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    ​Ritani diamonds come with certifications from reputable gemological labs like the GIA (Gemological Institute of America) or IGI (International Gemological Institute), ensuring their quality and authenticity.

  • How long will it take to get my custom engagement ring?
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    ​Delivery times can vary depending on the design and customization options. Ritani will give you an estimated delivery date when you place your order.

  • What's the difference between a natural diamond and a lab-grown diamond?
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    ​The main difference is their origin. Natural diamonds are formed over millions of years in the Earth's mantle, while lab-grown diamonds are made in a lab. Both are equally beautiful and have the same properties.

  • Can I upgrade my diamond later on?
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    ​Yes, Ritani offers a diamond upgrade program. You can trade in your diamond for a larger or higher-quality one in the future. Check out the details on the Ritani website.

  • What types of engagement ring settings does Ritani have?
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    ​Ritani offers a variety of settings, including solitaire, halo, three-stone, vintage, and modern designs. Each setting can be customized to fit your style.

  • How do I find out my ring size?
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    ​You can use Ritani's online ring size guide, visit a local jeweler for a professional measurement, or request a free ring sizer from Ritani.

  • Does Ritani offer insurance for jewelry?
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    ​While Ritani doesn't directly offer insurance, they recommend insuring your jewelry through reputable providers. You can find more information about jewelry insurance options on the Ritani website.