
See exactly what you're buying. Compare diamonds side by side, explore real craftsmanship, and follow your piece through our workshop.
See exactly what you're buying. Compare diamonds side by side, explore real craftsmanship, and follow your piece through our workshop.
Diamond Shapes
The shape defines the look. The details define the value.
Formed over time.
LIMITED TIME ONLY

Every detail considered. Every setting crafted to hold what matters most.
Compare diamonds clearly, understand what matters, and choose with confidence.
Transparency Tools
Every tool we build is designed to give you more clarity, not more noise.
Side-by-side comparison that make differences clear, not confusing.
Verify certification details and understand exactly what you're buying.
Build your ring from diamond to setting with complete control.
Simple, honest guidance to help you choose with confidence.
Our Craft
Every piece is shaped by real hands, guided by experience, and refined through precision. We don’t just make jewelry — we show you how it’s made.

Handcrafting diamond engagement rings
Free Order Preview
Try on your engagement ring or examine your loose diamond with a Diamond Pro at a private office near you. Available on orders $1,500 and above.
Select "Free Preview with a Diamond Pro" as your delivery option and pick a nearby location.
A temporary hold is placed on your card — no charges, just like a hotel reservation.
Within 48 hours of shipping, a Diamond Pro contacts you to schedule your private preview.
Keep it and the payment processes. Walk away and the hold is released. No fees, no pressure.
No hidden markups. No surprises.
Every stone backed by trusted certification.
Real support from people who know diamonds.
Create something that's truly yours.
Shop
Beyond the ring, discover pieces designed to be worn, gifted, and lived in.
Learn
The more you understand, the better you choose.
RITANI REWARDS
Now you can always save! Earn free money simply by joining, engaging, and shopping—every purchase earns you cash back.
Join our community and start earning
Get points every time you shop, share, and more
Redeem points for exclusive rewards
Everything you need to choose well, all in one place.
Common Questions
Ritani has been crafting diamond jewelry since 1999, with rings handcrafted in its New York factory.
You can use Ritani's online ring size guide, visit a local jeweler for a measurement, or request a free ring sizer from Ritani.
Start by considering the 4 Cs: cut, color, clarity, and carat weight, which you can read more about: here. Ritani offers plenty of customization options to help you design a ring that's just right for you.
Yes! Ritani offers a broad assortment of engagement ring styles, all tailored to your preference of metal, size and details. However, if you're envisioning something completely your own, Ritani's Ring Studio gives you the freedom to completely customize your own design.
Delivery times can vary depending on the design and customization options. Ritani will give you an estimated delivery date when you place your order.
Ritani offers a variety of engagement ring settings, including solitaire, halo, three-stone, vintage, and modern designs. Each setting can be customized to fit your style.
Ritani diamonds come with certifications from reputable gemological labs including the GIA (Gemological Institute of America) and IGI (International Gemological Institute), ensuring their quality and authenticity.
Ritani offers diamonds in ten shapes: round, oval, emerald, cushion, princess, asscher, radiant, marquise, pear, and heart, available in both natural and lab-grown options. Each shape has a distinct look and can affect how large a diamond appears and how it's priced.
Diamond shape is largely a matter of personal style, but a few factors can help narrow it down: round and cushion cuts maximize brilliance and sparkle, elongated shapes like oval, marquise, and pear can make a diamond look larger and elongate the finger, and step-cut shapes like emerald and asscher show off clarity with a more subtle, architectural sparkle. Comparing shapes side by side is the easiest way to see the differences before deciding.
Lab-grown and natural diamonds are chemically, physically, and optically identical, differing only in origin: natural diamonds form over roughly one to three billion years deep within the earth, while lab-grown diamonds are created in a matter of weeks using high-pressure, high-temperature or chemical vapor deposition methods. Both are available at Ritani and both are independently certified.
Ritani Reserve Ideal Cut is Ritani's premium diamond cut standard, selected for exceptional brilliance and light performance beyond standard cut grading.
GIA (Gemological Institute of America) and IGI (International Gemological Institute) are both independent laboratories that grade diamonds on the same core criteria: cut, color, clarity, and carat weight. Ritani diamonds are certified by one of these two labs, giving buyers an independent, third-party verification of quality and authenticity.
On orders of $1,500 or more, customers can choose "Free Preview with a Diamond Pro" at checkout and select a nearby preview location. A temporary hold, similar to a hotel reservation, is placed on your card with no charge. A Diamond Pro contacts you within 48 hours of shipping to schedule your private preview, and you can keep the piece and complete payment or walk away with no fees if it's not right for you.
Yes, Ritani has financing options available through partners including Affirm and Klarna, so you can pay for your purchase in manageable installments.
Ritani offers a 30-day return policy. If you're not completely satisfied with your purchase, you can return it within 30 days for a full refund or an exchange.
We highly recommend protecting your jewelry with a jewelry insurance policy. Jewelers Mutual - the only company specializing in jewelry insurance for 100 years - offers comprehensive insurance coverage to protect, repair or replace your jewelry. If you would like to consider an insurance policy with Jewelers Mutual for your personal jewelry, get a free, no-obligation quote today.
JM Care Plan covers the care and maintenance of your jewelry or watch to keep it in like-new condition and protects it against accidental damage. JM Care Plan also offers you coverage beyond a typical manufacturer's warranty. Pricing depends on length of coverage and the value of your jewelry or watch. You will have the opportunity to purchase JM Care Plan at checkout. For more information, click here.
Yes! Ritani Rewards members earn points for purchases and exclusive rewards every time they shop. Join the club!