The Ritani Promise

Transparency. Craftsmanship. Integrity. Always.

We’re not just in the business of diamonds — we’re in the business of trust. Everything we do is rooted in transparency, quality, and human-first values. When you shop with Ritani, you’re not just buying a beautiful piece of jewelry — you’re becoming part of a brand that believes in doing things differently.

💎 Radical Transparency

No guesswork. No inflated markups.

We believe you deserve to know exactly what you're paying for — so we show you the real costs behind your diamond. From the current market price of gold and platinum to the setting labor and the diamond itself, our pricing is crystal clear. No hidden fees. No gimmicks. No secrets.

✨ Made-to-Order, Always

Freshly crafted, just for you.

We don’t hold stock. Every piece is made to order, using current market pricing on metals. That means you’ll never receive a ring that’s been returned, handled, or sitting in a vault for months. Your jewelry is brand new, handcrafted with precision, and made exclusively for you — not the shelf.

🛠️ Crafted In-House with Care

From start to finish, we do it all.
Your ring is handcrafted in our White Plains, NY factory by experienced artisans. Just steps away, our in-house gemologists oversee every diamond and every setting — and are available to give you detailed updates about your order. No outsourcing. No guessing. Just real experts, under one roof.

⚡ Fastest Turnaround in the Industry

Speed without sacrificing quality.
Because we control the entire process — from design to production to shipping — we’re able to deliver your made-to-order piece faster than anyone else in the industry. And with natural and lab-grown diamonds from the same sources as our competitors (yes, we all use the same global feeds), we simply deliver more value, quicker.

📉 Lowest Prices. Highest Standards.

Same diamonds. Smarter pricing.
Some brands hide diamond certifications to make price shopping harder. Not us. We’re proud to show you every cert, because we know we offer better diamonds, at better prices, with faster delivery. It’s that simple.

❤️ We’re Human First

Jewelry is emotional — so are we.
We’re not perfect. But when something goes wrong, we own it — and we fix it. We treat our customers the way we treat each other: with honesty, empathy, and care. No matter how big we get, that will never change. When you shop Ritani, you’re not just a customer.
You’re family.

Ready to experience the Ritani difference?

Explore our handcrafted collections and feel the power of transparency, craftsmanship, and human connection — every step of the way.