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Diamonds

Throughout history, diamonds have enchanted us with their exceptional allure and lasting durability, and it’s no wonder why! At Ritani, we are dedicated to making diamonds affordable and accessible to all. Our transparent pricing approach allows you to discover the most cost-effective diamonds available. Look for our Best Value badge to discover the greatest diamond deals.

​We offer our customers the opportunity to view and try on their engagement rings before buying, to ensure the ring matches their precise specifications. To ensure that your ring is truly what you want, schedule a free, no-obligation, in-person preview of your engagement ring with a Ritani Preview Specialist in your area. Please note that in-person previews apply to orders that are $1,500 and up.  

Ritani Preview Showroom where you would view your lab diamonds.
Unique Engagement Rings

Why Buying Diamonds at Ritani is Different

We are committed to simplifying diamond shopping and delivering complete transparency in all aspects of the buying process. Browse our incredible selection of certified loose, earth-grown diamonds, conveniently accessible online for delivery or pick-up at designated locations.

Best Selling Settings

Gain valuable insights into the world of natural diamonds, including the ever-important 4Cs of diamonds, the structure of diamonds, and more, empowering you to make an informed decision when purchasing your precious diamond.

Natural Diamond Education

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Natural Diamond FAQ
Discover Everything You Need to Know About Natural Diamonds with Our Frequently Asked Questions Section! Explore the fascinating world of natural diamonds with our comprehensive FAQ guide. Uncover answers to common queries about these exquisite gems, including their formation, grading, and value. Whether you're a first-time diamond buyer or a seasoned enthusiast, our expertly curated collection of questions and answers will provide you with valuable insights. From the 4Cs (Carat, Cut, Color, Clarity) to ethical sourcing and care tips, we cover it all. Find out how to choose the perfect diamond, understand its symbolism, and make an informed purchase decision. Dive into the brilliance of natural diamonds today!
Yes, they are real diamonds.

​Absolutely! Earth-grown Ritani diamonds are 100% real and are graded by an independent agency. Our diamonds are certified by either the AGS or GIA, the world’s most respected independent grading labs. Your diamond will come with a grading certificate, along with a free appraisal. Learn more about Ritani’s comprehensive diamond certification policy

Yes, we can.

​Yes, we can!  Custom laser engravings can be added to the girdle of your diamond. (A diamond's girdle is the thin perimeter that wraps around the largest part of the diamond, which separates the crown from the bottom.) Please note that engraving a diamond will make it final sale. If you are interested in engraving your diamond, please contact our customer service team 1-888-9RITANI or [email protected]Learn more about custom engraving here

If I’m interested in learning more about a diamond through a Virtual Gemologist appointment, may I reserve the diamond? 

Of course! Contact our customer service team at 1-888-9RITANI, or use our online chat feature to reserve your diamond. 

2 Days

​You can expect to receive your HD diamond images within 48 business hours. 

Yes, rarely there may be a case where the diamond is unavailable.

​Many of the diamonds on our site are a part of our exclusive inventory. However, some of the diamonds listed are from third-party vendors who sell their diamonds on our site as well as other sites. Because of this, you may purchase a diamond on our site and then later receive an email informing you that the diamond is no longer available. When this occurs, you will be notified within 48 hours if the diamond is no longer available. This slight delay is because many of our diamond vendors are internationally based, creating a time difference. When a diamond is no longer available, we will work with you to find a similar diamond. You will not be charged for anything until your order ships. 

Yes, you can.

​Every Natural Ritani diamond purchased directly on Ritani.com after October 11, 2012 is eligible for an upgrade, as long as it is certified by the GIA or AGS. With our earth-grown diamonds, we offer the option to upgrade to a diamond that is at least 2.5 times greater in value than your original diamond. When upgrading, we will exchange your diamond for credit that is equal to 100% of its original value. To start your diamond upgrade process, contact customer service at 1-888-9RITANI, [email protected], or use our online chat feature. We currently do not offer upgrades for lab-grown diamonds.  

No

​Although both are convincing and affordable alternatives to real diamonds, they have no real market value and are therefore not worth much at all. 

It varies.

​There are multiple factors involved in a diamond's pricing and value, with the most significant components being the 4 Cs: carat, cut, color, and clarity. Keeping that in mind, there is really no simple answer to this question. To illustrate this, there are 1-carat diamonds and 2-carat diamonds that both cost $10,000, so the cost is really contingent upon the diamond's quality. If you choose a lab-grown diamond, you can get an even larger diamond, upwards of 3 to 4-carats with a $10,000 budget.  

Marquise-Cut Diamonds.

​Marquise-cut diamonds appear the largest due to having more of a sizable surface area than other diamond cuts. Oval-cut diamonds and pear-shaped diamonds also have large surface areas, giving them the illusion of looking bigger than stones of the same carat weight. 

Round-Cut Diamonds

​Round-cut diamondshave the most brilliant sparkle. Choose a round-cut diamond with an Ideal cut grade for maximum sparkle!​

Many factors can affect value.

​Real diamonds vary considerably in price. A diamond's worth is reliant upon many factors, including the quality of the stone and the shape of the stone.  The 4 Cs of diamonds-–Cut, Clarity, Color, and Carat are the jewelry industry’s standard way of measuring the beauty, craftsmanship, and value of a diamond. 

The worth varies.

​There are many aspects that influence the value of a 1-carat diamond such as its cut, clarity, and color. A 1-carat diamond can be valued anywhere between $1,000 to $12,000, or even more.    

Yes, it is a good size.

​A 1-carat diamond will definitely draw some attention to your hand. If you’re interested in making your 1-carat diamond  appear even larger, choose a halo engagement ring setting, which surrounds the stone with tiny diamonds. Certain diamond shapes such as marquise cut, oval cut, and pear shaped can also make a 1-carat diamond look bigger, due to having a larger surface area than other diamond cuts. 

A handful of colors.

Natural diamonds naturally occur in numerous colors, including white, steel gray, blue, yellow, orange, green, pink, purple, brown, black, and red, which is the rarest hue. Red diamonds are so scarce that less than 30 of them have ever been found! ​

Yes

​Ritani is committed to upholding strict ethical diamond sourcing standards through the Kimberley Process. Learn more here.

Diamonds that have been certified by an accredited gemological laboratory.

​A certified diamond is a diamond that has undergone thorough evaluation by a reputable gemological laboratory, such as the Gemological Institute of America (GIA). These diamonds are accompanied by a certification document that verifies their quality based on the 4Cs - cut, color, carat, and clarity. This certificate serves as official proof of the diamond's distinct characteristics and also includes a unique GIA number for identification purposes. Certified diamonds assure buyers regarding the quality and authenticity of the diamonds they are purchasing.

Hand set by master craftsmen in our NY design studio.

Diamonds at Ritani are typically added to jewelry by placing loose diamonds into settings that secure the stones in place. For rings, these settings often involve prongs that hold the diamond securely. Other types of jewelry may use bezel settings that wrap around the diamond to keep it in place. All of our jewelry is handcrafted to order not mass produced by our master craftsmen who have over 30+ years experience.

All jewelry.

Diamonds are incredibly versatile gems that can enhance the beauty of various types of jewelry. Classic choices include diamond rings for weddings and special occasions, while diamond necklaces, earrings, and bracelets can add a touch of glamour to everyday wear. Their unmatched durability makes diamonds suitable for daily use, ensuring that they can effortlessly complement any outfit or style. Whether paired with elegant evening wear or casual daytime ensembles, diamonds are truly timeless and versatile, making them an excellent choice for any type of jewelry.

Round cut diamonds.

When it comes to popularity among diamond shapes, the round cut diamond is typically favored by many due to its timeless appeal. However, certain shapes such as princess-cut and oval diamonds have gained popularity as well, showing an increasing trend in the diamond market. Overall, round brilliant remains a top choice for many, while princess and oval shapes are also becoming more sought after in recent times.

Ritani

The best place to buy diamonds is where you can find a wide selection of loose diamonds accompanied by detailed specifications and certifications. Opt for a retailer or platform that allows you to review GIA certifications, offers high-quality images of the diamonds, and provides easy access to assistance for any queries you might have. The ideal diamond-buying destination will not only have a vast range of stones available for purchase but will also prioritize providing a seamless and stress-free shopping experience.

Yes.

When it comes to ensuring the safety of your online diamond purchase, Ritani excels in providing a secure and reliable shopping experience. They offer detailed product certificates, meticulous packaging, and thorough appraisals, giving customers peace of mind when buying diamonds online. Ritani's commitment to top-notch service and quality sets them apart from other providers in the industry. Trustworthy jewelers provide high-quality photos, GIA certifications, and 360° viewing to ensure the safety and authenticity of the diamonds being sold.

Unset diamonds.

Loose diamonds are diamonds that are not set in any piece of jewelry. When you're browsing a diamond, it will give you full disclosure on the cut, color, size, etc. They even tell you if you're getting value for money and will offer you a better deal as you peruse their stock. Loose diamonds are diamonds that have been meticulously cut and polished to perfection, yet they remain unset, allowing you to appreciate their quality and characteristics up close. By examining loose diamonds, you have the opportunity to make an informed decision based on the diamond's specifications and determine the best value for your investment as you explore the wide selection available.

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