The Same Global Feeds.

🛍️ A Smarter Way to Shop.

Whether it’s lab-grown or natural, the vast majority of online diamond retailers pull from the exact same network of suppliers — often called “feeds.” The difference isn’t what we can access… it’s what we choose to show you.

​💎 Full Access, Full Transparency

At Ritani, we don’t believe in hiding diamond certifications, inflating prices, or making it harder for you to compare. In fact, many competitors intentionally withhold diamond certificates to prevent easy price matching — because they know you’ll find a better deal somewhere else.

We’re not afraid of that comparison.
We welcome it.

We proudly show you full diamond grading reports (GIA, IGI, GCAL, etc.) and detailed specs on every stone — so you can make an informed decision and feel good about your purchase.

And we go a step further — we break down the actual costs and markups across all of our diamonds, both natural and lab-grown. You’ll see exactly what you’re paying for, from the diamond itself to the fulfillment and freight costs including our markup.

It’s part of our belief that luxury should be honest. When you’re buying something this meaningful, you deserve full transparency at every step.

✨ Direct Relationships. No Middlemen.

We’ve spent years building strong, direct relationships with reputable diamond growers and top-tier manufacturers around the world. That means:

• source our diamonds directlyWe , not through layers of brokers.
• manufacture our jewelry in-houseWe at our White Plains, NY facility.
• cut unnecessary overhead and middleman feesWe — and pass the savings to you.

This isn’t just about price. It’s about trust.
You deserve to know where your diamond comes from, how it’s graded, and what you’re really paying for.

💰 Unmatched Value. Uncompromising Quality.

By consolidating global shipments, streamlining operations, and maintaining close control over every part of the process, we deliver:

• Competitive pricing that beats traditional retail
• Faster turnaround times on made-to-order pieces
• Personalized updates from gemologists who sit five feet from our factory floor

We don’t just sell diamonds.
We handcraft your ring, build your trust, and make sure every detail — from the sourcing to the sparkle — is done right.

Ready to Compare?

We encourage you to price match.
Look up the certs. Check the specs. See how we stack up.

We’re confident that when you compare apples to apples — same cut, same clarity, same carat, same certification — Ritani will always offer more value with full transparency and a human-first experience you can trust.