Diamond Buying Guides

Shopping for a diamond? Start here first to make it as stress-free and simple as possible. Learn the 4 Cs, all of the different diamond shapes, and more.

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June 28, 2022

How to Buy a Diamond: The Ultimate Guide

In this guide, you will find a high-level overview of all the terminology you will ever need to understand the important qualities of your diamond and the best tips to help you make an informed decision.

Tags:Helpful Guides Diamond Buying Guides

Introduction to Diamond Shapes

The shape of the diamond describes its silhouette and defines its personality. Explore the 10 most popular diamond shapes to help you choose the right one for you.

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Diamond Certification

Natural Ritani diamonds are graded by the industry's most stringent diamond grading labs: AGSL and GIA. Learn how to read your diamond's grading report here.

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Conflict-Free Diamonds

All Ritani diamonds are ethically sourced and meet Kimberly Process certifications.

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Finding The Right Diamond Shape

You’re planning on wearing your engagement ring for the rest of your life. That means you want it to reflect your personal style – be that classic, modern, or something more unique. Here’s what each diamond’s shape says about the person wearing it.

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Ring Recommender

We’ll find the perfet diamond and setting within your budget. Just answer a few simple questions and we’ll put together a beautiful engagement ring. We promise it won’t be as complicated as filling out your tax returns.

Find the Perfect Lab-Grown Diamond

Discover over 80,000 certified stones.

Find Your Dream Diamond Pendant

Each Ritani pendant is handcrafted in our New York factory.

Find the Perfect Diamond

Discover over 80,000 certified loose diamonds in all shapes and sizes.

Find the Perfect Tennis Bracelet