Homepage Banner - Real Diamonds. Real Pricing.

Real Diamonds. Real Pricing.

We show you everything - pricing, mark ups and the stuff other jewelers don’t want you to see. No hidden fees, no surprises.

Dream it. Design it. Wear it.

Create a ring as unique as your love story. Use our one-of-a-kind design tool that lets you start from scratch and create a ring as unique as your love story.

Work one-on-one with our specialists and in-house designers to bring your dream ring to life.

Made For You. Shop Engagement Rings

Each our engagement ring settings is handcrafted in our NY Factory. Your ring is crafted to fit your diamond perfectly. No shelf stock here.

Browse our curated collection and create your perfect ring today.

Preview Pro
Preview Pro

Experience your dream ring in person—no pressure, no surprises. Ritani's Free In-Person Preview lets you try before you buy.

Luxury, Affordability and Unmatched Care

Luxury, Affordability and Unmatched Care

At every step, you'll experience concierge-level service, exceptional craftsmanship, and full pricing transparency. We're proud to offer affordable luxury without compromise.

Diamond Jewelry Banner

More Than Engagement Rings - We're Here for Every Chapter.

From "will you?" to "we did" and all the moments in between, we're your partners in celebration. Specializing in diamond jewelry, eternity rings, anniversary bands and fine jewelry designed for everyday luxury — because life's milestones (big and small) deserve to sparkle.

Jewelers Mutual EST 1913 - Get A Quote

Jewelry insurance keeps your treasures safe from life’s little surprises, whether it's a misplaced ring or a damaged necklace.

BridesVogueBusiness InsiderInstyle Logo Money under 30

Frequently Asked Questions

  • What exactly is a lab-grown diamond?
    arrow

    ​Lab-grown diamonds are created in a lab using advanced technology that replicates the natural diamond formation process. They look and feel just like natural diamonds because they have the same physical, chemical, and optical properties.

  • Are lab-grown diamonds considered real diamonds?
    arrow

    ​Absolutely! Lab-grown diamonds are real diamonds. They have the same sparkle, brilliance, and durability as natural diamonds.

  • How do I pick the perfect engagement ring?
    arrow

    Start by considering the 4 Cs: cut, color, clarity, and carat weight. Think about the setting and metal type too. Ritani offers plenty of customization options to help you design a ring that's just right for you.


  • What's the difference between a solitaire and a halo engagement ring?
    arrow

    A solitaire ring features a single diamond or gemstone, while a halo ring has a center stone surrounded by a circle of smaller diamonds, adding extra sparkle.

  • Can I design my own engagement ring?
    arrow

    ​Yes, you can! Ritani lets you choose the diamond, setting, and metal type to create a one-of-a-kind engagement ring.

  • What's Ritani's return policy like?
    arrow

    ​Ritani offers a 30-day return policy. If you're not completely satisfied with your purchase, you can return it within 30 days for a full refund or an exchange.

  • How should I take care of my diamond jewelry?
    arrow

    ​Keep your diamond jewelry looking its best by cleaning it regularly with mild soap and water, avoiding harsh chemicals, and storing it in a soft cloth or jewelry box when you're not wearing it.

  • Does Ritani offer payment plans?
    arrow

    ​Yes, Ritani has financing options available through their partners, so you can pay for your purchase in manageable installments.

  • What kind of certifications do Ritani diamonds have?
    arrow

    ​Ritani diamonds come with certifications from reputable gemological labs like the GIA (Gemological Institute of America) or IGI (International Gemological Institute), ensuring their quality and authenticity.

  • How long will it take to get my custom engagement ring?
    arrow

    ​Delivery times can vary depending on the design and customization options. Ritani will give you an estimated delivery date when you place your order.

  • What's the difference between a natural diamond and a lab-grown diamond?
    arrow

    ​The main difference is their origin. Natural diamonds are formed over millions of years in the Earth's mantle, while lab-grown diamonds are made in a lab. Both are equally beautiful and have the same properties.

  • Can I upgrade my diamond later on?
    arrow

    ​Yes, Ritani offers a diamond upgrade program. You can trade in your diamond for a larger or higher-quality one in the future. Check out the details on the Ritani website.

  • What types of engagement ring settings does Ritani have?
    arrow

    ​Ritani offers a variety of settings, including solitaire, halo, three-stone, vintage, and modern designs. Each setting can be customized to fit your style.

  • How do I find out my ring size?
    arrow

    ​You can use Ritani's online ring size guide, visit a local jeweler for a professional measurement, or request a free ring sizer from Ritani.

  • Does Ritani offer insurance for jewelry?
    arrow

    ​While Ritani doesn't directly offer insurance, they recommend insuring your jewelry through reputable providers. You can find more information about jewelry insurance options on the Ritani website.