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February 5, 2025

February Birthstone Jewelry + The Revival of Colored Gems

Make your days brighter with vibrant gemstone jewelry, and even better add a personal twist by opting for styles featuring your birthstone. Birthstone jewelry has a nostalgic, retro appeal and Ritani has a gorgeous selection to choose from that is tasteful and modern.  

The month of February is all about AMETHYST. Traditional amethyst comes in delightful shades of purple, although there are a lot of secondary hues as well like pink, yellow and blue. Legend has it that Saint Valentine wore an amethyst (the stone of love) with the image of cupid carved into its surface.  

​“We’re seeing shoppers gravitate more and more toward colored gemstones,” notes Ritani COO Ria Papasifakis. “With the days of quiet luxury in the rear-view, there is a desire to have some fun again especially with colorful jewels.” ​

Our top picks for stylish amethyst designs you can wear every day are featured below. And to shop Ritani’s full collection of gemstone jewelry click here.

Image of purple amethyst huggie earring

BROSWAY ITALIA Fancy Amethyst Huggie Earring (Single)

Image of purple amethyst stud earrings

BROSWAY ITALIA Fancy Amethyst Stud Earrings

Image of gold bracelet with purple amethyst stone

Gold Amethyst Mirrored Chain Bracelet

Image of gold open bangle bracelet with two purple amethyst stones

Gold Amethyst Open Cuff Bangle

Image of woman wearing a pink amethyst necklace

BROSWAY ITALIA Amethyst Necklace

Image of gold and diamond ring with purple amethyst center stone

Amethyst Baguette and Diamond Stackable Ring

Image of purple amethyst stackable ring

Amethyst Birthstone Stackable Ring



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