Gold Prices Are Soaring—Why Platinum Might Be Your Best Bet in 2025

With gold prices nearing $3,000 per ounce, many consumers are rethinking their metal of choice, whether they are shopping for an engagement ring, eternity band or a pair of everyday hoops.   

“For more than a decade, gold jewelry has been de rigueur but during the holiday season we saw a major shift towards platinum,” says Ritani COO Ria Papasifakis. 

Did you know that Platinum is the world’s most precious metal and is 30 times more rare than gold? While white gold is still a fantastic choice, platinum outshines it when it comes to durability, long-term beauty, and luxury feel. Unlike white gold, which gets its silvery shine from a rhodium coating that wears off over time, platinum is naturally white. That means no yellowish tint peeking through and no expensive trips to the jeweler for replating. Your platinum ring, bracelet, or earrings will stay just as radiant forever. 

​Toi et Moi Lab Grown Diamond Hoop Earrings Set in Platinum

Platinum is also heavier and denser than gold, which means it holds up exceptionally well over time and can be passed down through generations. While white gold can wear down and lose metal over the years, platinum forms a soft patina that actually adds to its character. Plus, it keeps gemstones secure, making it an excellent choice for engagement rings. 

“Platinum is basically a set-it-and-forget-it metal, which makes it appealing because who has time for constant upkeep to have your jewelry looking as fabulous as it should be?” notes Papasifakis.  

Another benefit of platinum is that it is hypoallergenic, so the perfect choice for those with sensitive skin or allergies to common metals.  

“Platinum is not just a trend—it’s a timeless metal that has always been associated with luxury, prestige, and longevity. If you’re looking for a metal that will stand the test of time and never lose its brilliance, platinum is a no-brainer,” adds Papasifakis. 

Favorite Ritani Platinum Pieces to Elevate Your Collection 

Ritani COO Ria Papasifakis rounds up must-have Ritani pieces that showcase just how stunning platinum truly is. 

The Cordelia Solitaire Engagement Ring Set in Platinum

Platinum Engagement Rings are the ultimate setting for your dream diamond 

East-West Half Bezel Emerald Lab Grown Diamond Eternity Band Set in Platinum​

Platinum Diamond Eternity Rings are a timeless symbol of everlasting love and elegance.

​Petit Marquise Lab Grown Diamond Huggie Hoop Earrings Set in Platinum​

A unique, vintage-inspired twist on classic huggies. ​