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1. Try it before you buy it

We want to make sure you get exactly what you want. To make sure there are no surprises along the way — well except for the big one — we’ve made it easy to preview your ring at a jewelry store near you.

2. Reserve

Simply put down a credit card and we’ll prepare your order for a Free In-Store Preview.

3. Preview

We’ll then handcraft your product and have it ready for at a store near you to preview.

4. Love or Leave

If it’s not exactly what you had in mind, there’s absolutely no pressure to take it home.


To preview your diamond for free, select "Preview" as the delivery method in checkout. Then select a store near you. 


Frequently Asked Questions

Is it really free?

Yes, it really is. We understand you’re about to make an important investment, and we want you to feel totally comfortable with your purchase. All we ask is that you provide a good faith credit card to show that you can buy the ring or loose diamond if you choose to do so. If you decide not to purchase anything, we release the hold on your credit card. You pay nothing.

Couldn’t I just drive to a jeweler to preview a ring?

You could, but what they’ll be showing you is a ring set with a cubic zirconia, not a diamond. This free service allows you to see the actual diamond you are considering buying.

Am I obligated to buy the item I preview?

Nope. We get that you want to find the perfect engagement ring or loose diamond, and if you’re not satisfied with what you see, there is zero obligation to buy it.

What happens to the ring if I don’t buy it?

Every Ritani ring is one of a kind and made to order. If you don’t buy the ring from your free preview, we melt the metal down and return the diamond to our inventory.

Am I responsible if anything happens while the item is being shipped?

No. The jeweler takes full responsibility of your preview item. There’s no risk to you.

How will I know when my item is at the jeweler?

We will send our owl Oscar with a note to your front door to notify you that your item is ready for preview. Just kidding - you will receive an email when your item has arrived at the jeweler. There is no appointment necessary to view your item. Just make sure you arrive before your preview window is closed. Your item will remain at the jeweler for seven days.

More Questions? 

Give Us A Ring
1.888.9RITANI (1-888-974-8264)

Email Us
Send your questions to [email protected]